Get All for Your Baby from Noomie: Learn to Know More

By Stella Norgren July 24, 2025
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When it comes to dressing our little ones, we want more than just cute clothes—we want quality, comfort, and style that keeps up with the everyday adventures of babies, toddlers, and kids. That’s exactly the mission behind Baby Noomie, a vibrant brand created by modern moms, for modern moms.


When it comes to dressing our little ones, we want more than just cute clothes—we want quality, comfort, and style that keeps up with the everyday adventures of babies, toddlers, and kids. That’s exactly the mission behind Baby Noomie, a vibrant brand created by modern moms, for modern moms.

The story began with two passionate mompreneurs, Alissa Wapinski and Andrea Schneider, who combined their creativity, culture, and entrepreneurial spirit to reinvent classic baby layette with a fresh, contemporary twist. The result? A line of baby and kids’ clothing that not only looks Instagram-worthy but is crafted from the finest materials to pamper delicate skin and withstand the test of time.

Here are the leading products that you should know before you make your first purchase:

Little Sizes, Big Personality

Step into the world of Baby Noomie and you’ll quickly see: there’s never a dull moment in their designs. Whether it’s unicorns, llamas, or sloths, the prints burst with joy and character, perfect for children who are just beginning to explore their own vibrant personalities.

Baby Noomie’s apparel ranges from newborn up to 8 years old, meaning siblings can coordinate their looks with colorful, witty, and playful graphics that are anything but ordinary. From bold rainbows and charming animals to clever phrases, every piece is designed to celebrate childhood with a fresh, fun attitude without ever compromising quality.

The Secret Ingredient: Premium Peruvian Pima Cotton

One of Baby Noomie’s biggest superpowers is its choice of fabric. Inspired by the founders’ South American roots, they exclusively use 100% Pima cotton sourced from the fertile Peruvian valleys. Pima cotton stands out in the world of textiles because it is:

  • Exceptionally soft and breathable — ideal for babies with sensitive skin or allergies.

  • Durable — with 50% more strength than regular cotton, it holds up to countless washes and playtimes.

  • Naturally elastic — providing comfortable, non-restrictive wear for active little ones.

  • Gets softer with every wash — making each outfit cozier over time.

Unlike bamboo or synthetic fabrics, Pima cotton does not pill, ensuring your child’s clothes stay looking fresh and feeling gentle day after day.

Made With Love, Tested By Moms

Baby Noomie’s collections are more than just adorable, they’re thoughtfully designed for ease of use and multi-functionality. Every product is tested in real life by moms, including founders Alissa and Andrea, who bring their maternal experiences into every seam and stitch.

Their goal is to empower other mothers to dream big, especially those who aspire to become mompreneurs themselves. Baby Noomie stands as proof that it’s possible to combine motherhood, creativity, and business and have fun doing it!

Meet the Founders

Andrea Schneider

A Peruvian native, Andrea’s connection to the brand is deeply personal. She studied finance and marketing at the University of Pennsylvania, later earning an Associate’s degree in graphic design from the University of Miami. Today, Andrea leads the design team, drawing inspiration from her two daughters’ imaginations, creating whimsical prints featuring everything from unicorns to donuts. When not designing, she enjoys tennis, indoor cycling, and exploring Lima’s vibrant culinary scene.

Alissa Wapinski

Hailing from Monterrey, Mexico, Alissa’s background in communications and experience in foreign affairs and event planning uniquely equipped her for entrepreneurship. She discovered a passion for detail and relationship building that she channels into running Baby Noomie. A mother of two, she balances business with her love of travel, long chats over wine, and teaching Pilates.

Top Baby Noomie Picks for Every Age Category

Baby Noomie offers collections tailored to three age groups: babies, toddlers, and kids. Here are the top three products from each category that combine style, comfort, and practicality:

1. For Babies: Unicorn World Long Sleeve Pajama Set

Transport your little girl to a magical dreamland with this enchanted unicorn pajama set. Designed for comfort and cuteness, it features vibrant unicorns, twinkling stars, and colorful rainbows that spark the imagination. Crafted from breathable, hypoallergenic 100% Pima cotton, it’s gentle on sensitive skin. Plus, shoulder snaps for sizes 12-18 and 18-24 months make dressing and diaper changes easy. Machine washable and durable, this pajama set is a must-have for every unicorn-loving baby.

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2. For Toddlers: Pink Elephants Long Sleeve Pajama Set

Featuring a playful pattern of adorable pink elephants, this pajama set strikes the perfect balance between charm and sophistication. The subtle pink and gray color palette works well for baby girls and toddlers alike, making it an ideal gift for showers or birthdays. Like all Baby Noomie products, it’s made from 100% Pima cotton, ensuring breathability, softness, and long-lasting wear. Shoulder snaps on sizes 12-18 and 18-24 months add functionality.

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3. For Kids: Noomie x Byjordana Girl Icon Drips Long Sleeve Dress

This limited-edition collaboration brings a fresh splash of color and fun to your child’s wardrobe. With prints of rainbows, unicorns, and donuts, the dress is perfect for girly girls who love to twirl. Made with super-soft, breathable Pima cotton, it’s hypoallergenic and durable, designed for active play and comfort. The relaxed fit makes it easy to wear all day, and it ships quickly within 1-2 business days.

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Why Baby Noomie?

When you shop Baby Noomie, you’re investing in more than just adorable outfits—you’re choosing:

  • Premium craftsmanship: The highest quality Pima cotton means your child’s clothes stay soft and durable through countless washes.

  • Thoughtful design: Made by moms who know what works in real life, ensuring ease and comfort for both kids and parents.

  • Playful, unique prints: Bold, joyful designs that celebrate childhood creativity and individuality.

  • Sustainable sourcing: Pima cotton from Peru grown without synthetic fertilizers supports a cleaner environment and healthier skin.

  • Mompreneur spirit: Support a brand created by women who juggle motherhood and entrepreneurship with passion and heart.

Baby Noomie is more than a children’s clothing brand. It’s a celebration of motherhood, creativity, and culture, a reflection of the modern mom’s desire for style, quality, and functionality. Whether you’re dressing your newborn, toddler, or growing kid, Baby Noomie has something playful and premium to offer. Why settle for ordinary when you can give your child the very best? Discover the magic of Baby Noomie and get all your baby essentials from a brand that truly understands modern families.